Tag: Veena Malik

Because the Ugly Combination Sells

So Ladies and Gentlemen, contrary to all expectations and despite the ever strong social media activism, Veena Malik is back in full swing to help people get over their sins -and hers- and plead and beg to the Almighty Lord to forgive them -and her- for their sins -and hers- for the moment so they can get back to what they were doing as soon as they change the channel.

For some, the whole controversy was a rather new one. The media has crossed all limits. Vulgarity and obscenity is one thing, as it goes, but associating people related with obscenity with issues that we hold sacred, like Ramadan, was just wrong, and out of the blue. It’s just not nice.

While this represents the popular sentiment regarding the issue, I tend to see the whole drama in a rather broader sense. While the whole Veena Malik episode, a populist stunt of sorts, was definitely the last straw, and off limits as it was, fails still to be the problem itself. The problem in my opinion is the Capitalist nature of the media whereas everything that can be sold is sold, and customized to suit the commercial agenda.

This one-dimensional, or profit-dimensional, Capitalist mindset, that sees not the ethics, responsibility, values, and morals, that come in its way, has but one problem; it’s not human. In fact, it’s satanic. Greed is its ultimate value, where all things through which humans derive meaning and purpose are utilized and customized for ends that make mockery of human existence.

So what sells? Ratings!!

Oh, and who knows what gets ratings better than the media itself. Apparently, the screen is not a big fan of serious real-life engagement with the audience. Such an enterprise would first need pretty cutting and editing to get some real applause from the audience. After all, the people don’t want to see things as they actually are, but rather in ways that suit their deepest imaginations and fantasies; that shine and dazzle, and look good to the eye. And what they want to see is on-screen; so what happens off it is none of their business.

Nonetheless, religious broadcasting in our country, especially in times of Ramadan like these, is quite a money making enterprise.  One mustn’t forget, however, that religion is, in fact, serious business; we look at religion for things like social and moral guidance, spiritual emancipation and intellectual enlightenment. More simply, religion is not a consumer product.

But what we see on our television screens is just outright deplorable. Actors and televangelists are busy reading from pre-determined scripts to people expecting a ‘religious transmission’. We know for a fact that some of these performers are completely different people off screen. In fact, when the masks are taken off, no humility is spared. Leaked videos then lead, not only to controversy, but also to a deep sense of shame on our miserable state.  “Online Aalims” with huge followings display how low they can really go; but it doesn’t stop there. They make returns, ever afresh; blaming their previous employers and other conspirators with all the credibility that comes from consecutive calls from Mecca and Madina.

My actual concern is on how Islam is trimmed and framed into a collage for the masses that is highly superficial, populist, symbolic, theatrical and even, hypocritical.   The media knows well how to manipulate popular imagination. Just put the “Aalim” in the grave and make him cry to a live audience; what a show, what a show indeed! But even more, Islam is in the process stripped from its essentially profound nature. On the other hand, cultural aspects associated with religion, like the ‘Kurta Shalwar’, are made essential. Programs devoid of any moral and spiritual nature may easily be Islamized by symbolic gestures alone.

So to be honest, the media crossed the line ages ago when it decided to treat religion only to ends that met its commercial agenda. Today, the media has become a power house. But power necessitates responsibility. While we may criticize the government and the politicians, the bureaucracy, and the military, and not to forget the judiciary and all other stake holders of power for being involved in projects based on personal greed, we must also make the media accountable for its actions. The media isn’t just a bunch of corporations seeking to get a share of the market; the media is a pillar of society that exercises a significant amount of influence on people’s lives. The satanic obsession it may have with money should not result in the mockery of our values and faith. It’s high time to bring it to order and make it realize its boundaries.

 

A Profane Spirituality

Pakistani private television channels glamorously sport sensational televangelists to satiate the public appetite for spirituality amidst tawdry entertainment galore. The trend rockets in Ramadan when popular media faces don sobriety in cotton shalwar kameezes of subdued hues, skull caps and most alluring beaded scarves and chiffon dupattas. It sells!

This year once again we have on screen with all his guns blazing one of these popular televangelists known for his versatile talents in speaking, singing, making dramatic invocations and tear-stained supplications as well as skills one cannot mention at the family dinner table. The latter came to light in a leaked video that had recorded this ‘aalim’s behind-the-camera antics and escapades. There was great shock and horror at this most dramatic volte face from a simple-minded populace that loves hero-worship. The wiser ones chuckled, saying, ‘I told you so.’ The ‘aalim’ carried on with classic composure, invoking divine retribution for the liars behind the scandal in his usual flowery and flamboyant language. The dexterous televangelist carries on with his repulsively seductive religious rhetoric aimed at the simplistic mass mind-set.

Notwithstanding the public humiliation he underwent and the aggravated sentiment of his massive fan-following (largely female), the aalim stuck to his guns and emerged unscathed. There you have it- the aalim (dis)graces the screen of Pakistan’s most popular private television channel this Ramadan with an unbelievable audacity. In your face. What adds a flabbergasting twist to the tale is the fact that the earlier video had been allegedly publicized on youtube and elsewhere by this very channel which now advertises his program as its Ramadan highlight. The channel also must be credited with putting up this ignoramus of abysmal moral standing and dubious background as an ‘aalim’ before the Pakistani public in the first place. After his metamorphosis into an ‘Aalim Online’ thanks to this channel, the so-called aalim reappeared on a similar evangelical show on another channel having quit his mentors in the previous one. That is when appalling off-camera clips from his programs recorded for the first channel went viral. In a mind-boggling move, the aalim returns to this channel he had quit, reaffirming his loyalties and once again using his odious eloquence to seduce gullible minds.

The entire episode reeks of a most worrying and dangerous trend in Pakistani society. The commercialization of the mass media has taken a heavy toll on our most sacred values, marketing spirituality. Religion too is to be sold, like soap or whitening creams or cheap powder. It is embellished with a deliberate spirituality calculated to keep the viewer glued to the screen, packaged under brand names, presented by alluring faces in lighter shades of lipstick framed by an oceanic-blue-green or pristine white sequined scarf. For a more dramatic touch, the camera captures a little tear droplet streaming down the lightly painted face at the precise time when the camera zooms in. It is a winning advert- sure to guarantee a sizeable viewership of semi-literate housewives from all over the country.

The ethos of Islamic culture is simplicity. Spiritual practice is an intensely private matter, and when it is brazenly flaunted by exhibitionists it loses all sanctity. The individual’s faith is a matter between him and his Creator, and humility is the defining trait of the believer. Religiosity dripping from phony appearances, hairy faces appropriate for the occasion, titles, and headgear exposes the emptiness, superficiality and hypocrisy of the trade. According to a hadith,

‘Allah does not look at your appearances, but He looks into your hearts.’

The Pakistani media has reached the lowest point of depravity with this commercialisation of spirituality. It steers directionless, blinded by the commercialist and competitive imperative, leading a nation wired into the matrix, frozen into a hypnotic trance like sleepwalking starry-eyed zombies.

The artifice, pretentiousness and even shameless hypocrisy of it all is a damning verdict on our collective morality as a society. I fear for the generation that grows up in and is socialized into this morass of values. When the persona of the ‘religious scholar’ is tarnished with debauchery, hypocrisy and showmanship; when spirituality is worn and flaunted for appropriacy according to the occasion; when our most sacred values are presented in such blatantly superficial and distasteful ways, I shudder to think of what we are dwindling into as a society and a nation, what papier mache ‘role models’ and inspiration we are leaving behind for our children.