Cyber world has become a perpetual world where we all live in and yet we don’t. This is the next big frontier which the western masters have innovated and trying to conquer. Cyber space might be the perfect place for mind warfare. Victory here means conquest of whole mind kind. This idea must sound absurd and ridiculous. I agree this is as much an alien thought as I can imagine in my wildest imagination. I am neither a technologist nor a tech freak. Coming from finance and accounting background, let me ask a few questions which mark arrows towards the point I have raised.
Let us first try to unwrap this argument. How secure is our information on services like Gmail, Hotmail or on Yahoo mail? How secure are our videos and pictures on Facebook or Orkut? What do they do with my tweets? I used to believe that since I have control of my privacy settings, so it’s all very safe, people only get to know what I am willing to tell.
Friends just have a second thought about it. Your mails, information, pictures & documents may be safe from those who you don’t want to share with, but are they really safe? They are always available, just a click away, those guys who are storing it for me, am I sure that they aren’t using it? Am I sure that they are not sniffing through my information? They claim that they don’t use it but they also say that we might use it anonymously to help improve our ‘product’. This should be enough to ring alarm bells.
If still not, then let me give you view from another side. To run any business successfully, you need to have inputs, then you do some value add to these inputs to convert them into a sell-able product. This conversion costs you money. Once the product is ready, you need to find buyers to whom you can sell the product. And as a thumb rule, the price at which you are selling the product has to be higher than the cost you are incurring to produce it. Your selling price minus your cost is your profit. All commercial organizations exist only to make profits. And mind you all these organization are highly profitable.
For these services which I mentioned, let’s try to find the input, the value add and then the sell-able product. For convenience let me take the example of twitter. To support millions & millions of users, they need to have big server farms, which cost tens of millions of dollars, to run these farms they need to pay bills and salaries to staff. To develop & maintain the service that they are offering, again they need to run offices, pay bills and salaries to staff. Their end product is an application which people are able to use, express their thoughts and viewpoints. Bingo it’s all free. We don’t pay a single penny to twitter.
Isn’t that enough to raise some suspicion? If not then let me give you another hint. You must have seen suggestions while using twitter, which suggests you, people whom you might be interested to follow or people who are similar to ones you are following. Another value add and that too free of cost.
Ever thought how a service provider which is offering free services to all across the globe is able to make millions of dollars in profits?
This should be enough to mark arrows that someone is doing user profiling at a mega level. Our click on suggested people only confirms the profiling they have done.
Now the question is with all this profiling who is the buyer of this information or product. I will leave this question open to readers for them to think and make their own analysis.
Last but not the least, what I worry most is that my generation was born in an era when TV was a novelty. We got easily influenced by what we saw on it. Comparing us to people of Radio generation & generation even before that, we very easily bought new idea & thought appearing on TV. With these free services which intrude into the privacy of individuals, doing their profiling, what will happen to our new generation? The Cyber warfare is on and we are all part of it. I shall also leave this question open for everyone to think.
